I’ve only had one opportunity so far to attend a public relations conference. Last year, I headed to Calgary to the Health Care Public Relations Association‘s national conference. I heard from colleagues who presented their experiences in health care public relations and learned tons of information and connected with my peers.
But I’ve never attended a Canadian Public Relations Association conference. The cost has always been prohibitive.
This week CPRS Edmonton is celebrating 50 years of communications with a gala dinner and a one-day conference and I will be taking part. Note that I’m on the board of directors as the communications chair and I’ve also been volunteering as part of the conference committee. Despite this, I want to tell you five reasons why this conference is a great opportunity for Edmonton PR professionals.
Megan Madden of Southpaw Communications has run a successful public relations business since 2007. Although she is based a short distance outside of Edmonton, she does travel into the city quite a bit to consult with clients. She answers my 10 questions below about her profession.
Rob Thomas is the next PR practitioner that I am featuring in my series. If you love NHL hockey, you probably will be very jealous to learn that Rob is going into his fourth season as the coordinator of communications and media relations for the Edmonton Oilers. He answers my 10 questions below.
A huge thunderstorm shook me awake last night. But it wasn’t the hour-long thunderstorm that kept me up. It was reading a conversation between Edmonton city councillor Dave Loken and other Edmontonians on Twitter.
Justin Archer was kind enough to answer questions as my third PR profile. Justin launched Archer Strategies in July 2011. He worked in the PR industry for seven years before venturing out on his own.
Communication is all about power. I confess that is partially why I’ve been a communicator my whole life. Writing stories as a journalist and especially as an editor, I always waited to see if there was a reaction.
Now as a public relations practitioner, I wait to see if communication moves people, drives people to change their attitude and behaviours and eventually, specific outcomes. This is what part of communication fascinates me – how people use or manipulate this power. Continue reading
Edmonton has many talented public relations professionals. So I’ve decided to start a monthly profile to feature these professionals to gain insight and wisdom into the career path which I chose over five years ago.
I approached Sue Heuman, ABC, principal of Edmonton public relations firm, Focus Communications, to be my first profile. Sue, who has been in the business for over 30 years, answered my 10 questions.